ModuleOptional, included in every plan

Ad budgets next to the rest of the spend, with an alert when they go off plan

Add each ad account with a budget and an owner, or connect Meta Ads with read access. Zizelo shows the spending pace and warns when spend runs above plan or stops for no reason.

When this module helps

Agency with client budgets

Each client has its own budget, and nobody can mix the agency's money with the client's.

The budget runs out early

The campaign spends too fast and you only find out when the bill arrives.

Spend with no recorded results

Money going out and zero conversions, which may be a bad campaign or broken tracking.

Module

What it does

This module runs on top of Zizelo's core: contracts, people and access and opportunities. It doesn't replace the core and isn't sold separately.

  • Own accounts and client accounts, kept apart
  • Budget, accumulated spend and pace, per channel
  • Alerts for spend above pace and for interrupted collection
  • Meta Ads with read access; other channels by manual entry
  • Every signal explains the calculation, the period and the source
  • A request for analysis becomes a task with an owner

How to turn it on

  1. Turn the module on

    Under Settings, in the Modules section.

  2. Add the accounts

    From the channel catalog, with budget and owner. Meta Ads can be connected for reading.

  3. Follow the pace

    Signals show up in Opportunities and in the monthly report, separating own and client budgets.

Questions about the module

Does Zizelo change campaigns?

No. Connectors ask for read access only and never change bids, budgets or campaigns.

Which channels have connectors?

Meta Ads today; Google Ads next. The others come in by manual entry, with budget and spend.

Start with the core and turn the module on when you need it

Free up to 100 people. The module is one click away under Settings, at no extra cost.

Create a free account
Ad budgets · Zizelo module